Sami Surakka

Hi, I'm Sami. I turn design into practical leverage: clearer workflows, fewer errors, faster decisions, and products that actually ship.

I work on complex and high-stakes systems, from discovery through shipped product, with executives as readily as with engineering, product, and go-to-market.

Currently AI Product Manager and Designer @ Kaiku.

Work

Note: a lot of my work is confidential.

Tietoevry Patient Monitoring

Design system + 5 clinical workflows

2022–2024 ✦ Principal designer (interim)

Insta: Emergency Response System

Leading UX for Finland's 3M-call emergency response system

2015–2019 ✦ UX lead

Groke Pro

AI + AR navigation, 2× faster design velocity than agency

2021–2022 ✦ Product designer

Cambri Reporting

Shipped, 53% of active orgs using reporting

2024–2026 ✦ Lead product designer / Product manager

Groke Fleet

Red Dot nomination

2022, 2023 ✦ Product designer

Zeabuz Re-design

Invited after seeing Groke work

2025 ✦ Design consultant

The development team greatly benefited from Sami in planning the implementation, and based on the teams' feedback, Sami iterated the designs as needed. Over the year, the appearance of the products evolved in a more professional direction, making them pleasant to use.

Teemu Ekola, Head of Business @ Tietoevry Care (Data & AI)

Before Sami joined, the design work was expensive and significantly slower. With Sami's help, Groke's design process became twice as fast and half as costly.

Juha Rokka, CEO @ Groke Technologies

Sami has a great ability to turn complex ideas and constraints into clear, intuitive solutions. He challenges when needed, always keeps the user in focus, and is incredibly easy to collaborate with.

Philip Willfors, Product Owner @ Cambri